In a recent blog, David Pakech talked about the new channel structure at Honeywell Fire. This exciting change comes with a lot of great opportunities and benefits. One of the opportunities that David mentioned is to maintain the Silent Knight identity and focus on helping our customers grow. Brand identity and differentiation in the market is our primary focus.
With a great brand — comes great products. From the 5808 to the 5820XL-EVS and the new Fire/CO detector (SK-FIRE-CO), Silent Knight has become the solution provider for more and more applications. Flexputs™ is also a convenient, differentiating feature available on the fire alarm control panels. Beyond the commercial success of these products and features – saving lives and protecting facilities everywhere is really a noble cause that everyone in this industry should be proud of. Rest assured that this brand will continue to grow not only in size, but in recognition in the industry.
Silent Knight is holding true to its goal of maintaining a unique brand identity and I believe that it’s also critical to preserve what you love about the brand. Staying connected to the market is one of our techniques to ensure Silent Knight remains Silent Knight. I can say with confidence that the marketing team is certainly up to the task!
Personally, I have had the privilege of working in the fire and life safety industry for 16 years, with different companies and different brands. My broad experience with diverse product lines, global markets, and various roles within the business has given me an appreciation and perspective for what a brand represents and how important that is. Most important is what our loyal customers have come to love and expect from Silent Knight.
We look forward to moving ahead in this new world and serving you with the right products, excellent support, and genuine passion for what we do.
About the Author
Richard Conner is the Director of Marketing for the SED Channel – Fire-Lite Alarms, Silent Knight, and Honeywell Power. Richard joined Honeywell in 2002 and has over 15 years of experience in the fire alarm industry in Marketing, Engineering, and Product Support positions. Richard is responsible for developing brand strategy and marketing programs for all brands.